Responsive web design is a system used to enable a single website to work successfully on both desktop browsers and numerous variations of mobile devices. Responsive design provides the highest quality for effective browsing, regardless the operating system, through smart phones, tablets, e-readers or net books. This method is Google’s recommended mobile configuration with Google referring to responsive web design as the best industry practice. These types of sites have one URL with the same HTML, which allows Google to crawl, index and organize content with ease. This is in comparison to a separate mobile site that is equipped with a different URL and HTML from the original desktop format; forcing Google to crawl and index several forms of the same website.
In simple terms, responsive web design is the development of device-neutral pages that do not need configuration for each different device. This method requires extra time and effort in the overall structure and development processes. With responsive web design your layout planning will require much more thought in terms of the amount of text used, ease of navigation, and the final site must meet ergonomic standards that abide to what the human eye is comfortable viewing. These sites must also be frequently checked to assure that functions are working properly which, for clients, equals longer lead times and higher costs. However these are only short-term costs as over the long-term, organizations that choose this option will feel confident maintaining within these device-driven markets. These organizations will also stay clear from costs of sustaining and bringing multiple web sites up to date that have been separately optimized.
Another great benefit of responsive web design is that it allows users to experience your site in a different way since there will be more than one layout. This process forces management teams to focus on deciding which content is more significant as opposed to focusing primarily on the visuals. This step can help leaders and users stay on the critical path.
After learning about responsive web design you may ask is this option worth it? Do the benefits compensate for the costs and is this fitting for your company? “Yes” is the answer to all questions! At SVC our team consists of skilled web designers and programmers that ensure that each website is created with a custom and personal approach. Our team strives to achieve the highest quality of service that we deliver to each and every one of our clients. We value maintaining long lasting relations with clients by delivering superior web design services.