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SVC Internet Marketing Blog

Smart Marketing-Super Bowl 2013

Twitter was a tremendous success during the 2013 Super Bowl with 24.1 million tweets discussing the halftime show and the game, and this is not including the ads. The results meant that the amount of tweets went far above last year's totals and actually reached last year's amount of tweets by the start of the second half! 

One of the other factors that contributed to the success of tweets was the power outage which equaled 231,500 TPM (tweets per minute). The power outage was taken advantage of by quick advertisers as well which proved to be extremely beneficial. WIthin four minutes of the power outage, an Oreo representative promptly sent out a free tweet with text "you can still dunk in the dark." This has now been retweeted 15000 times! It is this type of smart marketing that produces a lot of free advertising for a company!

 

(Mary C. Long, http://www.mediabistro.com)

| Tags: superbowl, superbowl 2013, super bowl tweets, twitter, tweets, oreo tweet, oreo ad, oreo superbowl, smart marketing, quick ads | Return

Solo Vita Consulting | (416) 900-8737 | info@svcinternetmarketing.com | Georgetown, Ontario, Canada, L7G 5N1 | Open Monday to Friday  | www.solovitaconsulting.com

SVC Internet Marketing

We are a boutique internet marketing firm located in the Greater Toronto Area. We specialize in Internet Marketing in the forms of Search Engine Marketing, Search Engine Optimization, Pay Per Click advertising campaigns, Website Design/Optimization, Web Market Research, Social Media Marketing, and Content Marketing. These areas of Internet Marketing are complementary to each other and, with the right balance, can be very effective in helping you achieve your internet marketing goals. Call us or eMail Us for a complementary consultation.

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