The Internet is open for business 24/7...
An estimated 89% of offline purchases are influenced by online research. Search engines are the heart of that online commerce which means search engine success can bring spectacular rewards. Is your website up to the task?
Websites can have many purposes. Some sites are designed to actively secure further business by offering online trading. Others are purely a method of enabling potential clients to see what a company can offer. The aim is to keep existing clients informed of new products or services and to give potential clients or customers sufficient information in order for them to contact your company.
Websites enable you to communicate with customers and prospective customers 24 hours a day, 7 days a week, 365 days a year.
When building a website ask yourself what's the goal of your website?
- To inform?
- To build a community?
- To gain valuable market research?
- To reduce support and customer service costs?
- To reach a broad audience with a message?
- To find sales leads?
- To conduct e-commerce?
- To gain advertising revenue?
- To brand your company?
- To build trust?
- To reduce printing and mailing costs?